Nilofar Shamim Ansher for Careers360
Social media
websites like Facebook, Twitter and blog engines are business tools
today. Careers360 explores job profiles in this domain for the net-savvy
professional.
Delhi lad Clinton
Jeff starts his day with Gmail, followed by postings on Twitter and
Facebook, a couple of breaks for lunch and coffee, with a hard day's
work ending on Flickr, YouTube and his personal blog. Keeping up with a
few close friends, several hundred followers and several more readers
can be quite exhausting, but doing it as part of his company's business
strategy is a totally different scenario.
But hey, he's not
complaining. After all, working extensively on these social media
websites is earning Clinton, head of Strategy, Blogger's Mind, a social
media agency, his monthly pay packet!
What is social media?
The
consensus is that social media refers to any online portal, community,
technology or software application that is deployed or created to
disseminate, manage, organise, share and reuse content both textual and
graphic.
Sanjay Mehta, Joint CEO of Social Wavelength, a
Mumbai-based social media agency, explains, "We use social media for
multiple functional objectives such as product launch, idea generation,
online reputation management, driving sales to online store, and to
create a community around a brand."
